_bread-collective-x-lacoste-led-ss14-campaign-hybrid.jpg "Bread Collective X Lacoste LED - SS14 Campaign Hybrid from new video co ss Video Screenshot Preview")
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⏲ Duration: 43 sec
✓ Published: 30-Jan-2014
✓ Published: 30-Jan-2014
Description:
For the Lacoste LED SS14 campaign we are asked to directed and feature in a series of films relating to the new seasons footwear.nnThe challenge for this range was to visualize two different forms coming together to create something greater than the individual parts. nnWe wanted to create a video with a visually exciting outcome, and from past experimentation we knew that an animation of projected lights could meet the brief. However, we'd never used multiple projectors to build up an animation
For the Lacoste LED SS14 campaign we are asked to directed and feature in a series of films relating to the new seasons footwear.nnThe challenge for this range was to visualize two different forms coming together to create something greater than the individual parts. nnWe wanted to create a video with a visually exciting outcome, and from past experimentation we knew that an animation of projected lights could meet the brief. However, we'd never used multiple projectors to build up an animation
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