_truth-campaign-fuse-warped-tour-inside-and-out-case-study.jpg "Truth Campaign Fuse Warped Tour: Inside and Out Case Study from ama boston Video Screenshot Preview")
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⏲ Duration: 1 min 91 sec
✓ Published: 18-May-2012
✓ Published: 18-May-2012
Description:
Client: truth®.com nnMarketing Challenge: n- Create an anti-smoking campaign that young people will relate to and embrace on their own termsn- To brand truth as a badge of honor, proudly worn by the independent-thinking youthn- Make noise beyond paid media dollarsnnSolution:n- GTM Designed a non-traditional campaign that created content, direct connections and massive results.n- GTM Created INTERACTivism a peer to peer, culture based approach to marketing to young people by youngpeople, in
Client: truth®.com nnMarketing Challenge: n- Create an anti-smoking campaign that young people will relate to and embrace on their own termsn- To brand truth as a badge of honor, proudly worn by the independent-thinking youthn- Make noise beyond paid media dollarsnnSolution:n- GTM Designed a non-traditional campaign that created content, direct connections and massive results.n- GTM Created INTERACTivism a peer to peer, culture based approach to marketing to young people by youngpeople, in
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