_michael-wolff-never-stop-asking-92.jpg "Michael Wolff: Never Stop Asking \ from the curiosity company logo Video Screenshot Preview")
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⏲ Duration: 14 min 31 sec
✓ Published: 11-Apr-2014
✓ Published: 11-Apr-2014
Description:
We won’t remember the commercial, the logo, or the jingle, but we will always remember how a brand (and in turn, a designer) makes us feel. In this 99U interview, legendary designer Michael Wolff shares lessons from a career spanning over five decades. nnWhat separates a good designer from the rest of the pack, says Wolff, is an unlimited amount of empathy. To do this, approach the world through a child’s mind and have an insatiable curiosity. Ask
We won’t remember the commercial, the logo, or the jingle, but we will always remember how a brand (and in turn, a designer) makes us feel. In this 99U interview, legendary designer Michael Wolff shares lessons from a career spanning over five decades. nnWhat separates a good designer from the rest of the pack, says Wolff, is an unlimited amount of empathy. To do this, approach the world through a child’s mind and have an insatiable curiosity. Ask
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