_the-council-star-jalsha-channel-rebrand.jpg "The Council: Star Jalsha - Channel ReBrand from team meaning in bengali Video Screenshot Preview")
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⏲ Duration: 67 sec
✓ Published: 08-Mar-2013
✓ Published: 08-Mar-2013
Description:
Star Jalsha is one of the best loved channels in the Star portfolio.nnServing the Bengali speaking community of India, we partnered with the Star in-house team and our friends at Venture3 to bring an optimistic injection of gloss, glamour and excitement to the channel identity.nnCentering on the positioning of “Chalo paltai”, meaning “Let’s make a change” the relaunch along with a revived programme portfolio catapulted Star Jalsha back to its rightful place at the top of the TV charts.
Star Jalsha is one of the best loved channels in the Star portfolio.nnServing the Bengali speaking community of India, we partnered with the Star in-house team and our friends at Venture3 to bring an optimistic injection of gloss, glamour and excitement to the channel identity.nnCentering on the positioning of “Chalo paltai”, meaning “Let’s make a change” the relaunch along with a revived programme portfolio catapulted Star Jalsha back to its rightful place at the top of the TV charts.
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