Understanding human behavior to design solutions | AI case study | Fractal from www india agrawal ai Watch Video
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Description: The key to design solutions for non-conscious behavior change is a deeper understanding of human behavior, which will answer why people behave the way they do.nnRecently, we had an interesting problem to solve: The danger signages placed at unmanned level crossings in Mumbai, India were not able to reduce the trespassing accidents. When we analyzed the traditional data, it was insufficient to find a solution. Hence, we expanded our focus and included behavior-based variables into the mix. By int
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