_shiseido-tsubaki-39brand-tv-6039.jpg "Shiseido TSUBAKI 'Brand TV 60' 『いい髪は背中をおす。』 from burden definition music Video Screenshot Preview")
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⏲ Duration: 60 sec
✓ Published: 10-Jul-2018
✓ Published: 10-Jul-2018
Description:
March 2018—Shiseido’s TSUBAKI launches a fully renewed brand communication to accompany renewal of its products.nnIn 2006, Shiseido launched the TSUBAKI haircare line with the phrase “Japanese women are beautiful” to praise the beauty of Japanese women. However, environment surrounding women has changed significantly over the last 12 years. There has been increased attention to potentials of women in various areas, as well as diversification of ways of life and the definition of beauty.
March 2018—Shiseido’s TSUBAKI launches a fully renewed brand communication to accompany renewal of its products.nnIn 2006, Shiseido launched the TSUBAKI haircare line with the phrase “Japanese women are beautiful” to praise the beauty of Japanese women. However, environment surrounding women has changed significantly over the last 12 years. There has been increased attention to potentials of women in various areas, as well as diversification of ways of life and the definition of beauty.
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