Hard Rock CafeBrand Campaign designed by The One Off from 3 models mini story Watch Video
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Description: BriefnHard Rock’s brief was for us to create an evergreen brand campaign to go across in-store, OOH and print, with a series of campaign spikes that elevate and add excitement in-store at 3 key phases though the year.nnDesignnIn order to maximise Hard Rock’s global relevance and interest, we needed to position the already iconic brand as more fashion forward and edgy to reach more of their target consumers - millennials. nUsing the campaign line ‘This is my Hard Rock’ we created a campai
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